But also, our values: https://integrityinstitute.org/our-values
Also, succinctly -- this is a real, grassroots thing. We gathered a bunch of friends and coworkers for this big idea of "what if we had best practices and a professional association for integrity work, just like we do for cybersecurity" and then worked for 10 months to do it.
We've tried hard to put all kinds of pieces into place. We're making it a place that is both independent of companies and also safe for current employees of those companies to join.
It's also cool that we can draw on this community to give expert advice to stakeholders (policymakers, journalists, companies, academics, etc). Mad that congress doesn't understand how Instagram works, or whatever? We can explain things -- as people whose training was in looking at the total information ecosystem of a platform.
A goal is to have integrity work be at least as prestigious, valued, and essential as cybersecurity, or software engineering is. A thing where quality matters, and if you do shoddy work you will be called out on it.
Does that help?
For example, in the past 10 to 20 years or so we've seen both the ADL and ACLU morph into institutions that would be unrecognizable to ADL or ACLU staffers from 10 to 20 years ago. No one ever imagined that they would abandoned their classically liberal values and replace those values with the illiberal "liberal" values they practice today.
Assuming that wasn’t the point from the very beginning.