It's ironic the extremes Apple design has ended up at, because there was a point in time (when both Ive and Jobs were working together) when Dieter Rams claimed Apple was the only company that really followed his ethos, minimalism with a critical qualification of honesty, where form follows function... but for the last decade it's been more like the aesthetic of minimalism at all cost... it's funny because that sounds quite a lot like skeuomorphism, it's pretentious.
It's okay Ive. It's called "something useable" or even, if I might be so bold, "something the users want".