Most of the "real" processed meat has more overhead than its counterparts. Most people do not buy from a local butcher, to imply otherwise is turning a blind eye. They buy big brand overly processed "meat" that comes in a cardboard box wrapped in plastic just the same.
With respect to "crazy overhead" animals require land, food and water at an exponential rate of consumption compared to alternatives. They also taint and pollute groundwater sources and contribute to a significant amount of food recalls due to the above.
Lastly in the metro I live there are about a half dozen alt meat "butcher" shops that supply alt meats to consumers and local restaurants. They're insanely popular and have been for over 5 years now. There's great brand recognition of those alt meats on local menus. You don't often see that with "real" meat because there's not as much differentiation in the product in real meats, just price.
A lot of the above points are simply ignoring facts and the market. Hopefully, like with EVs, more people can continue to make positive progress and acceptance with alternatives to real meats as we've been seeing.