> People aren't going to pay 8 dollars for a big mac

They will. Grocery prices are getting out of hand. I live in a particularly expensive part of Canada, but a single steak is $25 at the grocery store. A pound of ground beef is around $10-15. A single beet is like $2-3. A pound of potatoes is $5. 12 eggs is $8.

I'm spending $30-40 to cook dinner for two typically. Restaurants seem like pretty decent value right now.