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Comment by rhizome | Hacker News Reader

How much are you worth to Fox's advertisers on a monthly basis, then?

A 30-second time slot in a medium-sized market will cost roughly $5 per 1000 viewers (http://www.gaebler.com/Television-Advertising-Costs.htm )

This means each user is worth $0.01 per minute of commercials. The average American watches ~4 hours per day, 25% of which is commercial advertising, which comes out to 30 hours per month of commercials. That's 1800 minutes of commercials.

Answer: $18/month, average. Roughly.

But aren't there special events for which the broadcasters can extract a higher per viewer fee, the Superbowl comes to mind, also any 'final' of a sports or other competition. I wonder how much they make on those events compared to normal 'prime time' broadcasting.

Then charge me $20 a month for immediate, commercial free delivery to any device of my choosing.

Keep in mind that the $18/month is for one channel - not for every channel you watch

No, it's for your total month's viewing.

I am in this business. The CPM (cost per thousand impressions) actually varies quite a bit by daypart (time of day) and channel (broadcast, syndicated or cable). Primetime CPM is around $20-30. For daytime or cable TV it can be less than $10.

And then CPM for online video like Hulu is totally different as well - due to a number of factors, such as the smaller number of spots, the difference in attention paid, the quirks of Nielsen ratings on the web, and the clickthru opportunity.

There was some hubbub a while back about how CPMs for a 30s spot in the Simpsons on Hulu was actually going for more than a new episode of the Simpsons on Fox (something like $60 vs $30).

Most of the TV you watch on Hulu is prime content and even though it is online, you can expect a CPM of $25-50.

Very interesting. If I were to want to read up on this type of info (advertising, new media versus old, etc.) with actual dollar examples, are there any sites in particular you'd recommend?

The rate card can change as often as the ratings are released. From an "old media" perspective, pricing is pretty volatile.

I understand, but I was curious if there was any leading site for such news? Not necessarily like HN or reddit, but, an industry blog that does a good job of keeping people informed.

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