The word organic has some limited legitimacy as description for farming methods.

The word I find most troubling is 'natural', often used in the same marketing.

All agricultural produce is the product of domestication of a wild plant or animal by humans. There's nothing natural about a crop or animal subject to human breeding for millenia. Domestication produces crops and animals totally different to natural selection.

There's this implicit assumption 'natural' things are better than man-made things. In the context of agriculture, it's a false dichotomy.