They are going for a UHV***, probably <1e-10 mbar, but want to do it with a passive pumping design. In an ordinary chamber to get there you'd do a pump down, then bake it to remove the water. Then use an ion pump plus occasional firing of a titanium sublimation pump to remove the hydrogen that leaks in (ion pumps don't work so well for hydrogen at low pressures). They have some expensive chamber that doesn't suffer from these leaks.
Still a lot of other work to do though. I see a table full of optics to make the MOT*. Also see a pair of anti-Helmholtz coils for the magnetic field. They could maybe replace those coils (which probably drive a few amps) with permanent magnets (assuming they don't need to switch the fields on and off which I imagine they don't because it can't imagine a pulsed design that wouldn't risk missing data)
Passive getters work for a good long time with low leak rates. These you can just buy**. To be honest I'm not sure why you need such a fancy chamber. I'd guess a good NEG pump, a small chamber, and good seals would make you fine for a long time, but I'd need to do the math to be sure.
*https://en.wikipedia.org/wiki/Magneto-optical_trap
**https://www.saesgetters.com/products-functions/products/neg-...