Until last year it took 11 taps to cancel through iOS. Bet it’s a whole lot less if you try to cancel HBO from their website.
I do not want any kind of retention, I do not want to be messaged in any way, just stop renewal. I do not want to call in, live chat, give a reason, etc.
I think that would be great, except many companies care more about holding on to users than the user itself.
But i think it's a great idea, it could even be listed as a feature/badge when signing up.
[X] Easy one-click cancellation.
It’s currently 6 taps to cancel a single subscription in Apple and 2 taps extra for each service you want to cancel right after. I love knowing that I don’t have to figure out what magical incantation I have to do to cancel any/every service I sign up for.
Also, those numbers aren't as great if you count typing a url in your tap count.