This particular contradiction runs deep. The last bastion of unapologetic masculinity today is gangsta rap. A CEO is nothing if not competitive, a traditionally masculine trait. Yet a modern CEO must also be uber-PC. Thus the contrast.

It's funny in a screwed up way because he uses the 'she' form for a person to be fired. So in a weird PC way I thought 'man, why is this guy harping on this poor woman being fired - as if guys can't screw up and be fired'.

So to be really PC he needs to step it up a notch - prefer to 'he/him' when somebody is doing something wrong, and 'she/her' when doing something good :)