True... add saying 'no' to that when it's too early... Don't ship a phone yet. Don't ship a tablet computer yet. Steve knows when to say no. I'm sure they could have shipped some kind of phone years earlier and some kind of tablet years earlier and there were probably people inside Apple who were cursing him for waiting at the time. Kudos to Jobs for waiting until the exactly the right time and until the right feature set and performance characteristics were viable.