I don't think it's about Google or Chrome winning. I believe Google is pretty clear that a healthy and open web where anyone is able to freely publish, monetize and consume content, as well as build and use apps is important for it's business and success. I think Google has a part to play in the success of the web, I think I can help be a force for good in the success of the web, however we're just parts of the ecosystem whole and the web will be around still long after Google.
I don't believe new features in Chrome will ever stop because we still believe the web should be able to do everything that other platforms can do and we want to keep offering that to people.