In this case I think the bikeshedding is warranted.

I agree, the name seems antithetical to the concept that the brand really needs to get across, of a solid, trustworthy organisation serving as a proxy for obtaining legally valid signatures.

There’s nothing wrong with leading with the marketing message that this is a cheaper solution than the competition but the brand of the service still needs to evoke trust.

Luckily it looks like they have a bit of time prior to launch to consider whether this is something they may want to change.