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Imagine you are a real estate company that manages 10s of thousands of properties, and you have people sign an application fee, and then a lease agreement. If it’s trivial to switch over, why not save the 10s of thousands of dollars?

Not all usecases are 1 on 1.

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The lifetime value of each lease is in tens of thousands of dollars. Multiply that by tens of thousands of properties. Is a few thousand dollars in savings really that significant in that context? The application fee is paid by the renter regardless. And the value they are getting is what I mentioned – the Docusign brand. I'm much more likely to trust an agreement that is hosted on docusign.com than cheapsign.com or whatever else.

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