It's lens + sensor stackup reflection. Camera sensors are much more reflective than a lens.
https://en.wikipedia.org/wiki/One-way_mirror#Principle_of_op...
Metamaterials have a chance at at: https://www.nist.gov/news-events/news/2014/07/new-nist-metam...
As you say though, extra heat is a physical guarantee, so maybe a smarter technique exists to separate signal from noise in the thermal domain that I don't know of yet.
Counter-counter surveillance techniques, IIUC.