You can see this happening with browsers for instance, where the companies now are the ones who define the standards with things that are important to them, like DRM or showing ads, embellishing the pill with things nerds and hackers also like, where once this governance where in the hands of Tim-Berners-Lee et al.
And that's because we are talking about technologies that born more free of corporation oversight, which is the minority.. (Think Java first with Sun and now with Oracle for instance)
This Rust thing is just because powerful corporations are adopting it, and defining board members, so they can define more the direction of the platform and the technology.
For those corporations corrupt board members that know who owns them and what interests they should defend are more important than the personal character of that board member..
It's always like this and it will always be like this. Capitalism is a amoral system and it will turn everything it touch into its own image..
Until we don't stop and fix the root cause of the system that is corrupting everything that we value its like thinking you can stop a ocean wave by resisting it while on front of it.
Note: I'm not advocating to just destroying capitalism as a solution, but to acknowledge that this is actually systemic and happen all over and instead to try to fix the specific problem caused by it, we should get back some steps and try to fix the problem, which is systemic, for everything while preventing it from happening all over again in the future.