The more general formula (e^ix = cosx + i*sinx) looks better to me because it defines exponentiation of a complex number as a rotation around a unit circle. It has a nice proof, some cool visualisations and a lot of implications to a bunch of other things in mathematics - I can get behind calling that beautiful.

The special case of x=pi... it's like being excited that sin(pi)=0 or cos(pi)=-1. It doesn't really say anything meaningful or consequential, people like it only because of the symbols it includes. It feels kind of like a math meme that people like to repeat and I can't get behind it.

Maybe it's just not for me and I should just let other people like what they like.