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There is a bunch of VC money telling people that it’s “better” and upscale.

It’s same as people putting water rinsed through oats as a cream substitute, who would no doubt cringe at putting coffeemate in their coffee!

Lots of people are still concerned with processed foods. How do you suppose this indicates otherwise?

There's large overlap in the audience discouraging processed foods and promoting fake meat

What does processed even mean lol, all food we eat is extremely human modified, all that matters is whether it's healthy or not and I don't think that the meat alternatives are any worse than meat

One formal definition is the NOVA food classification system, which distinguishes between levels of food processing. These meat alternatives would be classified as "ultra processed", together with oreos and McNuggets. https://doi.org/10.1017/S1368980017000234

because:

- it's a venture capitalist baby

- people are paid be getting funded rather than selling their product to actual people

because of the two points, you see it promoted online like propaganda because the venture capitalists want their money back, with profit