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The mean, bad people weren't able to reach whoever wherever while retaining anonymity. That drastically alters the equation. A kid in Pakistan can harass a female journalist in Spain today without any trouble; a random racist from anywhere can hurl racial slurs at a French footballer playing in the UK. Few people would dare to say the bullshit they spew online face to face, with associated risks.

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You only are "reached" by bad people online because you want to. You can choose to only allow contact from people you know.

What they want though is to be "reachable" by everyone without the drawback of people actually demonstrating a negative view, very much like removing dislikes from Youtube. They want to remove the dislikes from their online personas but done for everyone so it's less obvious they are hiding their critics. Because at the end of the day they need to be famous to get sponsorships or money whatever way they do it, hence they need to pretend to be "reachable".

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