The project was funded through an ICO a couple years ago; these will be exchangeable for the in-system HoloFuel cryptocurrency, when the project goes live.
Of course, the project isn’t associated with Ethereum in any way.
Of course, the project isn’t associated with Ethereum in any way.
However claiming it's not associated with ethereum in any way, really? There's mention of an erc-20 token on the home page. Come on, man.