Memorizing facts is a pointless exercise and waste of cognitive energy because there is too much information and it's easily replaced by inorganic storage media. What's more valuable than winning Jeopardy! or being a London black cab driver is 1. developing critical reasoning skills, learning skills, and mastering first principles and 2. offloading important factual details onto searchable, error-free documentation that others can use. It's far more useful and reliable than fallible, car-crash-vulnerable, knowledge-hoarding.
Crossword puzzles and memorizing lists won't stave off dementia either.