Only a single anecdote but my wife falls into the category of “I won’t buy from Amazon anymore because it’s probably crap or counterfeit”.

Starting to see the sentiment seeping from the early adopters to the early majority

The love hasn’t changed but the buying strategies have. Amazon is still the hands down best place to actually buy things on the internet. But their dominance in product discovery is slipping.

If you figure out what to buy somewhere else and then buy it on Amazon then the product is better than ever. If you vaguely search for what you want and buy the top few results you probably think the quality has gone downhill.

obviously any counterpoint to this will also be anecdotes, but to add another: I have heard from extended family and friends unrelated to the tech industry that they have growing discontent with Amazon, and have said they order much less stuff off there. For my wife, it has become a running joke on how poor her service has been with Amazon; It's more surprising when it _works_ for her nowadays. Our current record is 2.5 months for a "next day delivery", and it was the wrong item.