There are lots of companies that are always "looking to higher" but they aren't actively highering, bullshit "job opportunities" are everywhere.
> Feeling attacked about their profile, but not changing them to accommodate.
Their profile should be an honest description of their abilities. Suggesting they change to "accommodate" sounds like you are suggesting they just bullshit to get the job like every one else?
> Supposedly seniors relying on recruiters and job offers
Unless your friends are recruiters they are probably too busy with their own work to find you a job. Looking for job offers and recruiters are two very well proven strategies to get a job, implying otherwise is odd.
> It's your job to get the hiring manager to like you, not the other way around.
Again sounds like your advice is just talk bullshit to get a job you have no real interest in. Bad advice.
To be rudely honest you come across as a bullshitter with no useful advice.