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I've always thought that showing off is poor taste and will never do it even if it's now somehow trendy to be a shallow sell out aka marketing.

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Showing off is the whole point of social networks. Showing off pictures of dinner, children, girlfriends, boats and other things people might think are cool.

That's not the only way to use a social network. There are productive ways to use it like informing people about a product that you would like to see succeed and like posting a goal to make your entire social network your accountability partner.

People that I know have used social network to great effect without the pat on your own back type bragging.

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