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The loudness war is mostly over though, from normalization being built into most streaming audio services. [1]

1. https://hyperbits.com/ultimate-guide-to-the-loudness-war/

While I'd like that to be true, I'm skeptical of that outcome from streaming normalization alone.

All I see in production forums is how can I make my mix louder?

You can blow by Spotify's lufs recommendation, the normalizing just knocks you down, thereby squashing your mix further (even less dynamic range)

> how can I make my mix louder?

https://www.youtube.com/watch?v=s_ANEQu5Lto

A trick could be to have the first 30 seconds or minute of your song at a low amplitude. This will force them to manually increase the volume of their device so they can hear anything. After that initial quiet phase of your song, you can ramp up the volume to the original level! More louder!

That was brilliant, thanks.

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