I created a company around an Open Source Electronic Medical Records system I also created, ClearHealth. It took me a couple of years to realize we were losing deals for health systems not because our system was bad (it was great), not because our sales teams were bad (they were great) but because we weren't engaging in kick-backs and outright bribery. This has become such a normalized part of business at institutions that it is extremely hard to be competitive if you don't do it.
https://www.justice.gov/opa/pr/electronic-health-records-ven...