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I've got an estimate here that says Grindr is doing 31 million dollars net on over 100 mil revenue per year. I am by no means in favor of running these companies into the ground. The fines are definitely a balancing act. But it seems at the present moment the expected value of breaking the rules is substantily higher than 0.

https://www.reuters.com/article/us-health-coronavirus-ppp-gr...

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Wait until they try this again. It may not be the Norwegian DPA that acts the next time around, it could be the UK DPO, the Dutch AP or any one of a whole raft of others, and they'll all take into account that they were already fined once before. This fine is level '2', apparently you ignored the first warning so now you get a major but not crippling fine. The next one will not be at that level, there is a pretty clear progression for repeat fines.

One case, a hospital first got a warning, then a small fine and then a mid six figure fine for a case involving a single patient. You can rely on them having learned their lesson and that there will not be a third fine.

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