I really wish FRAND search APIs were mandated. This would enable new companies to compete on privacy and UX, and even make partly-FOSS solutions viable.
Probably won’t happen unless/until Google angers enough legislators, so for now I’m trying Neeva. The iOS browser is still very much Beta quality, but the search experience has been pretty good.
Not seeing ads has been refreshing, but I wish there was a way to say “don’t show this website in search results” and sync that across devices. Even better, let users vote on what’s relevant and high-quality, rather than let websites play the SEO game.