Those questions may be good ones for people who are concerned about climate change, but who is going to be persuaded to take action by the argument they induce?
To be persuasive to consumers now, a cost comparison has to appeal to the consumer's hip pocket right now. More like one of these format:
Are you paying too much for gas? Click to save 25% on your next tank.
Save 47% on home heating costs this winter.
Send your kids to college with the money you save over the lifetime of your next car.
It's difficult to do in the context of the article but that's what's required to change behaviour.
Well, it isn't the only thing that's required. What is also required is the alternative energy products to be available to consumers at attractive prices.
How do we make that happen?
As an ordinary person who pays for energy but isn't an energy scientist, I don't know. That's why I'm still spending $700 a month on fossil fuels.
But give me a way and I'll click on it.