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But there's still a market for expensive one-time downloads of academic PDFs. For instance, I spent $12.95 on a PDF which gave me tons of useful information and is just a business expense that pales in terms of other expenditures.

Also, a lot of webpages exist just to provide information, and aren't bothered about revenue, and you won't find Google ads on, say, Geocities pages.

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True, but while many do not have google ads on them, many do as well. By expanding access to the internet and by expanding the amount of information displayed on the internet, it will improve upon the amount of people who use Goodle Advertising. If Google makes the internet available to 360,000 more people, and 10,000 new web sites start using their adwords, they'll have dramatically increased their profit margin. Not only will the new sites on their advertising bring in money, but all the new people now clicking on their ads will too. Win-win.

So, you are right. Not everyone is bothered about revenue, and not everyone uses their advertisements, but more people online and more websites online means that Google will make more money.

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