I just wish we could have a separate moderation type for comments like this, so they can be moved to the bottom. Complaints about a website being slow, popups, etc. also fall in this category.
Another commenter is applying the literal definition of fraction to argue the title is accurate, and quite rightly getting downvoted into oblivion for it. Everybody (who is a native English speaker) knows very well what this phrase is taken to mean in everyday English.
To be fair, there isn't much "meat" in that article, it's mainly about the price - and I guess most would agree that when we hear the word "fraction" used like that we don't think about 73/100.
If you were told you could get a laptop at a fraction of the cost on Black Friday, and the fraction turned out to be 98/100; wouldn't you be somewhat confused?
"Lada Cost a Fraction of Bentley" thank you very much.