I figure helping Cloudflare get it's meathooks in the internet offsets all the really big companies that have their meathooks in, or at any rate doesn't worsen the real problem.
What? No. Cloudflare reported a revenue of half a billion dollars, and already controls about half the CDN market.
Let's put things in perspective: in comparison with Cloudflare's business, AWS is a minor player and an underdog with less than half of Cloudflare's market share.
Cloudflare is by no means a small company or an upstart or a David among Goliaths. Cloudflare is in fact and by far the Goliath of the CDN world.