> during unpredictable situations
Unpredictable: adjective - "not able to be predicted"
> it makes it MORE important to be consistent in communication
Consistent: adjective - "unchanging in nature, standard, or effect over time"
If you wish to deliver a message that is accurate during a time that cannot be predicted and actively changes, you cannot do so and remain consistent without starting to misrepresent the truth.
If you wish to deliver a message that is consistent during a time that cannot be predicted and actively changes, you cannot do so and deliver current/accurate information.
In essence, your options are:
1. Be accurate/informative, but the message will change as the situation changes.
2. Be consistent, but the message either a) cannot contain any meaningful guidance or b) will be wrong