Normalization is a performance optimization. Denormalization is a development shortcut. Neither is right or wrong but I would be surprised if a 50TB OLTP database wasn’t already highly normalized.
If it isn’t then my next guess is that it could be made smaller or more performant if it was.
We used to be proud of server uptime, back when we gave them names. Today if you have a server up for 900 days you’re going to be accused of malpractice.
Similar for data. We used to be proud of being able to keep “big” data online, but I’m no longer impressed. You’re just spending money. Did you actually solve the business case as efficiently as possible given available resources? Do you need 50TB in the first place?