Speaking as an OS developer, we're not going to try to optimize buffered I/O for a particular database. We'll be using becnhmarks like compilebench and postmark to optimize our I/O, and if your write patterns, or readahead patterns, or caching requirements, don't match those workloads, well.... sucks to be you.
I'll also point out that those big companies that actually pay the salarise of us file system developers (e.g., Oracle, Google, etc.) for the most part use Direct I/O for our performance critical workloads. If database companies that want to use mmap want to hire file system developers and contribute benchmarks and performance patches for ext4, xfs, etc., speaking as the ext4 maintainer, I'll welcome that, and we do have a weekly video conference where I'd love to have your engineers join to discuss your contributions. :-)