I think it is deceiving to compare apples to oranges this way. Coca-cola is highly popular due to its branding across the board, not just the Chinese name they chose.

McDonalds is left out, but is just translated to 麦当劳 which sounds as close as possible to the syllables mac-don-alds (Màidāngláo). McDonalds is much more popular and prevalent in Asia than Subway, despite their 'worse' name that means nothing. The television commercials for McDonalds capitalize on the foreign nature of the company usually showing white people eating.