Bob was the money-man at a place I worked, long long ago. He wasn't a billionaire then, just a measly little millionaire I think.
He always was a blown-back-hairdo phony. One example: he at one point decided to read some inspirational business text to the whole company. Some jabber about productiveness, etc. While the rest of us dozing off to these empty phrases, he got so inspired that was moved to extemporize "Straight! Like a laser!" into it.
That phrase, "Straight! Like a laser!" became an office joke after that.
Now I really need to go read this article.