This is bit of a chicken-or-the-egg question - which came first, those customer preferences, or advertising insisting you 'need' the stainless steel washer to keep up with the Joneses which created the customer preferences.
[1] - https://www.youtube.com/watch?v=eJ3RzGoQC4s [ video ]
They went from “major purchase that should last a decade” to “we’ll get a new one if this breaks”.