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This is Grade-A brilliant.

If you liked this, you might also like Seth Godin's Bootstrapper's Bible. It costs two bucks as a PDF on Amazon, but I personally got a lot out of it.

I looked into this -- didn't know Seth wrote a boostrapper's bible. Turns out it's available for free now:

http://www.changethis.com/8.BootstrappersBible

Thanks for the link. Looks like a promising read!

how is this "brilliant" and not "common effing sense"?

The problem with common sense is that it's not so common. Good advice is often simply common sense once you realize what's being said.

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