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Difficult to advertise a DNS service when a motivation behind it is blocking not approved traffic.

Otherwise the idea holds true, DNS server do expose information about user behavior. You still need to sell the idea why a user should choose this service.

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My thoughts exactly, who is the target audience here?

It can't be technical people, they'll just use whatever is fastest or selfhost. It can't be the average consumer, they don't what DNS is or why they should use one provider over another. Perhaps ISPs to ease the burden of being compliant with blocking sites?

They will try to make it mandatory

Almost impossible no?

I guess for mainstream stream ISP's.. but a chrome extension can fix that for sure.

They could force all ISP to overwrite routes to all alternative DNS resolver IPs with their own.

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