I don't know. Greed? I've been following the 1Password Saga for a while (long time user), and how they responded to the electron pushback seemed like they lost their initial vision and what made them "in touch" with their users like me.
That being said I hate that 1Password needs that. It’s just a password manager at the end of the day.
https://www.reddit.com/r/1Password/comments/p2dmpt/all_aboar...
Honestly building on "tech stack power users hate" is probably the easiest way to fire all your worst, most needy, users.