The phrase is ubiquitous not in spite of its controversial nature, but rather _because of_ it.
https://slatestarcodex.com/2014/12/17/the-toxoplasma-of-rage...
https://slatestarcodex.com/2014/12/17/the-toxoplasma-of-rage...
Personally this is why I believe in building better social media bubbles, as much as most people disagree with the concept of a social media bubble I think it’s the only way to stay sane