What exactly is the point of utilitarianism then? What can you say about utilitarianism itself? Under this scheme, it seems to possess no qualities.
Alternatively, on a normative level, you can still debate the merits of the framework when compared to other systems (deontological - virtue - care - etc.) by beginning with meta-ethical axioms and resolving them to normative positions. Consider an ontological framework which doesn't recognize free will of others - this could dramatically inform a delimma between a utilitarian system and an egoist one.