> It's a great laptop part, proof that a BIG.little architecture is a good idea, and it's massively energy efficient, but it's not 'destroying' Intel parts on raw performance.

Raw performance does not matter for 99% of the market (which is PCs for corporate drones shifting data around in Word, Excel and a data warehouse application). Your average Snapdragon is performance-constrained on mobile anyway because of cooling and power usage concerns - put that flagship CPU in a laptop or a NUC-sized case, and you will get more than enough to satisfy said corporate drones. Especially those who have some KPI target for "corporate sustainability" - claiming to have halved your IT fleet's energy consumption will net your average VP/C-level exec quite the bonus.

All the market needs to do is provide the environment for that.