Maybe it makes sense. Maybe it doesn't. Regardless, those are the rules to be on the App Store. They are widely known and shouldn't have been a surprise or a source of frustration to anyone. If her entire business model was somehow built on Apple bending the rules for her and they failed to do so, that's on her. She should have anticipated these rules and worked within or around them as everyone else does.

If I ask you to take your shoes off before coming inside my house, and you tromp on in with your shoes still on and naively expect I'll just be cool with that, don't be surprised if I just kick you out of my house instead. And then don't expect anyone to care when you go protest in the public square about the injustice of me not letting you violate a rule I hold everyone (including myself) to.

(At any rate, didn't Apple actually reduce fees to 15% for smaller companies last year? Isn't that still in effect?)