Which, for us as developers, seems like a given.
But when you look at it through the lens of business users, that becomes a much more murky assumption.
Look at RSS. Amazing way to aggregate content from other sources into a viewer that you have robust control over. Developers love it!
But is RSS desirable from a business point of view? The landscape over the past 15 years suggests that no, it's not.
Businesses would prefer to build walled gardens. They want complete control over the experience of consuming the content they produce, particularly when it comes to analytics and user data generated from that content. In many cases, their business model depends on it.
While the Block site touts this protocol as a way to collaboratively build and share things within a community and ecosystem that runs on cooperative principles, that may be at odds with what our current business environment is incentivizing.