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Also called "being cunty", from a user perspective.

Yeah. And when they design the site to be addictive like a drug, it's "engagement engineering". When they spam us with noise, it's "advertising".

Doubleplusgood, this one.

It's analogous to those sea predators that disguise themselves as a rock so as not to scare away potential prey.

ackshually we call it "growth hacking". sounds better to investors ;)

> ackshually we call it "growth hacking". sounds better to investors ;)

Which is strange, because the term “hacking” used to set jimmies a’rustlin’ and underwear a’bunchin’ whenever it came up.

Hacking only rustles jimmies when it's happening to them.

The first thing a malicious nontechnical investor wants to know about your competition: "Well, can't you just hack them?!"

Russ on Silicon Valley came from somewhere, ha..