Hacker News Reader

Comment by encoderer | Hacker News Reader

"With completely separate websites, what opportunities will exist to inform me "

Your comment here is echoed all over HN and the Netflix blog.

Obviously being a separate website in no way prevents them from engaging in that sort of cross promotion. Strikes me as common sense. Comments like yours seem to imply an airgap between the two sites. I haven't read anything official that should suggest that.

View on HN

That air gap is being created by Netflix. Why would they separate the sites and businesses so distinctly if their intention weren't to create an air gap?

Because they have fundamentally different cost structures, and each will benefit from a dedicated CEO who is accountable for results and responsible for strategy?

You really think that the respective sites will have no integration? Not a single-sign-on user account? Not an "Available on Netflix" link? Why? It makes business sense for both units and it doesn't impede any of the objectives of the spinoff.

It is not indicated via techcrunch, but in the original announcement it was explicitly stated there will be no integration and separate accounts:

"A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated."

http://blog.netflix.com/2011/09/explanation-and-some-reflect...

I agree with what you that it makes sense, but the message Netflix is delivering tells me that Netflix is headed in the opposite direction of what makes sense.

Reply on news.ycombinator.com