Livecode's pricing is insane.
I must say that I see a lot of value in LiveCode. I have a standard plan with lots of deployment options, enabling me to ship software for macOS, Linux, Windows, Android and iOS. It is not cheap, but I'm OK with it as I use it for professional work. LiveCode is a small company and making money on niche software development languages is quite hard. Sometimes selling cheap licenses is not a good option when your market is quite small.
Can you find even a single competitor?
The fact that their lowest pricing tier ties the apps to the account is bonkers too. If that account lapses in payment, any apps built by the account cease functioning. Not even Apple is that brazen if your developer account lapses.