UI is like fashion. Practical matters seem to be ignored, but it's desirable on novelty alone. I fully expect the trend to reverse once it becomes "old and boring".
And, "airlifted"? I've not heard that expression before.
Want to add a button only available on the 4WD model? Then you have to have a blank dummy button on all other models, or two designs. Want to add/remove buttons on the next model year? Adds a grand to the cost of the car and the physical layout must be done 6 months before production starts.
Touch solves all of these problems. It’s super quick to install. Easy to adapt to different models and between years. Few things that can break.
The downside? Useless when driving. Tesla easily accepts this tradeoff, and will likely continue to do so.
Not sure how “a bit surprised” got mangled and interpreted as “airlifted”.