Building new things is seen as business risk, I reckon.
This is why startups or VC backed things can explode, and innovate, but once you IPO, innovation is not what’s important - it’s about perspective I guess.
When the death spiral of anti-innovation starts, people such as talented developers start to drop off, and in the end you’ll have a slow, bureaucratic mess of an org, sustained by the inertia of an already existing customer base.
“How about we yank up them licensing fees?!”, or my favorite “Let’s rename a product suite!” (Citrix, as a case in point, is notorious for this…)
This be the enterprise IT lifecycle.